You are reading: Bali Process Members and Observers convene in Jakarta to strengthen public messaging capacities to respond to irregular migration and prevent loss of life during dangerous migration journeys Bali Process Members and Observers convene in Jakarta to strengthen public messaging capacities to respond to irregular migration and prevent loss of life during dangerous migration journeys
12 September 2025 | Event
Bali Process Members and Observers convene in Jakarta to strengthen public messaging capacities to respond to irregular migration and prevent loss of life during dangerous migration journeys

20-21 August 2025 • Jakarta, Indonesia

For most people around the world cross-border movements provide an opportunity to enhance their lives and achieve their goals. According to the latest data available from United Nations Department of Economic and Social Affairs (DESA) in 2024, 3.7 per cent of the world’s population were international migrants. Alongside these regular migrants, there are individuals who undertake irregular cross-border journeys and are still in irregular situations in countries of transit and/ or destination.  

Economic pressures and conflict intertwined with other social, cultural, political, and environmental factors are primary drivers of irregular migration in Asia. Vulnerabilities created by these primary drivers are exacerbated by a lack of reliable information, making individuals more susceptible to trafficking in persons and related exploitation, gender-based violence, deprivation of basic needs, (indefinite) detention without due process, theft, fraud, and extortion.  

A report published by the Regional Support Office of the Bali Process (RSO) titled, Community Perceptions and Information Needs of Persons at risk of Irregular Migration in Bali Process Member States, found that more than half of the individuals who venture on irregular journeys in South and Southeast Asia have unmet information needs prior to their journey.  

With the intention of strengthening the capacity of Bali Process Members and Observers to develop strong, clear public messaging to respond to irregular migration and prevent loss of life during dangerous migration journeys, the RSO convened a two-day Regional Consultation on Addressing Irregular Migration through Effective Information Campaigns in Jakarta, Indonesia, bringing together 45 participants from 20 countries and organisations.  

Held in Jakarta, Indonesia as part of the RSO Member State Spotlight on Indonesia, this Regional Consultation responds to a directive from the Eighth Ministerial Conference of the Bali Process to work with affected Bali Process Member States to strengthen members’ strategic messaging capacities and to support coherent and coordinated delivery of public messaging to address irregular migration and counter trafficking in persons and people smuggling.  

The Regional Consultation featured interactive group sessions and exercises during which the participants reviewed the existing Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns and made recommendations to inform its refresh. Further, the participants engaged in a group activity where they developed public messages taking into consideration the different perspectives of countries of origin, transit, and destination when developing public messages addressing irregular migration, trafficking in persons, and people smuggling.

Overview of the Consultation
DSCF0732
Day 1: Promising practices and lessons learned relating to the design and implementation of information campaigns
Day 1 opened with a situational update on current and emerging trends relating to irregular migration, trafficking in persons, and people smuggling, and the factors that drive them. Participants exchanged information about promising practices and lessons learned relating to information campaigns, and a group activity explored approaches taken by countries of origin, transit, and destination in their information campaigns, to better understand the feasibility of multi-country information campaigns.
DSCF1381
Day 2: Refresh of the Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns
Day 2 opened with a session which highlighted the importance of involving civil society and local actors who are close to persons at risk of irregular migration, in the design and delivery of information campaigns. Participants then reviewed the Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns and provided recommendations to inform its refresh.
DSCF1517
Key insights
DSCF0884
Disconnect around information dissemination
There is a disconnect between the ways in which migration-related information is disseminated by Bali Process Members, and the ways in which persons at risk of irregular migration obtain information prior to their journey, resulting from a lack of contexualisation. The Department of Migrant Workers in the Philippines shared insights from their Anti-Illegal Recruitment and Trafficking in Persons campaign, which disseminates targeted information to persons at risk of trafficking in persons, providing a promising model that could be replicated.
DSCF0985
Need to strengthen access to information
Within the Bali Process region, many countries recognise strengthening the availability and access to timely, reliable, accurate, and culturally-sensitive information on safe and regular migration as a key strategy to promote safe migration pathways and prevent loss of life during migration journeys. Australia, Bangladesh, Cambodia, Indonesia, Malaysia, the Philippines, Sri Lanka, and Thailand have resources committed to support the implementation of information campaigns to address irregular migration and prevent trafficking in persons and people smuggling.
DSCF0964
Key role of social networks
Understanding the social networks of persons at risk of irregular migration is crucial in developing complementary information campaigns. Civil society, the private sector, migrants, diasporas, local communities, and other local actors, have the ability to make significant contributions to make an information campaign effective. Moreover, they are equipped with existing programmes and mechanisms which can be leveraged by governments. Coordination among allied State and non-State actors can maximise the effectiveness of information campaigns.
Recommendations 

Participants made the following key recommendations to inform the refresh of the Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns (Handbook): 

  • The content of the Handbook needs to be updated with the intention of making the guidance offered geared towards changing behaviours of persons at risk of irregular migration. Further, the Handbook be supplemented with existing examples, case studies, and scenarios with recent promising practices from Bali Process Member States. 
  • Participants recognised the importance of an in-person training to socialise the refreshed Handbook. Among ways identified to share the knowledge acquired through an in-person training with relevant peers within the agency are: 

        Sharing learning and reading materials provided during the training with peers. Participants preferred online learning and reading materials which can be shared easily. 

        Organising internal meetings, discussions, and brown bags to share the learnings of an in-person training. 

  • As a second phase, the participants recognised the value in developing a digital tool which will provide targeted information to the needs of each Bali Process Member State. The digital tool could be an online portal which allows Bali Process Member States to feed in relevant information and receive targeted guidance.

Looking ahead

The recommendations of this Regional Consultation will inform the refresh of the Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns.  

This Regional Consultation provided an opportunity for the RSO to map Bali Process Members and Observers interested in contributing to RSO’s future work relating to the refresh of the Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns.  

The RSO will engage with these interested Bali Process members and observers to seek further inputs and review support as necessary during the upcoming drafting process for the new Bali Process Handbook on Addressing Irregular Migration through Effective Campaigns.  

More News Articles
Indonesian and Malaysian agencies come together to strengthen coordinated responses to irregular maritime ventures and migrants who may be in vulnerable situations
19 – 22 August 2025 • Jakarta, Indonesia Irregular maritime arrivals to Indonesia  surged across 2024–2025, with the United Nat...
18 September 2025
Bali Process Members and Observers convene in Jakarta to strengthen public messaging capacities to respond to irregular migration and prevent loss of life during dangerous migration journeys
20-21 August 2025 • Jakarta, Indonesia For most people around the world cross-border movements provide an opportunity to enhanc...
12 September 2025
Advancing regional cooperation on international migration through dialogue, capability development, and networking at RSO Member State Spotlight: Indonesia
18-22 August 2025 • Jakarta, Indonesia The Regional Support Office of the Bali Process (RSO) convened government representative...
22 August 2025
E-learning resource supports understanding and tracing of illicit financial flows relating to trafficking in persons
15 August 2025 • Bangkok, Thailand Trafficking in persons is a highly lucrative form of organised crime, generating tens of bil...
15 August 2025
Technical experts from 12 Bali Process Member States take part in Technical Consultation on Screening and Referral Toolkit Pilot
3 July 2025 • Bangkok, Thailand and Online Recent forecasts from the International Civil Aviation Organisation show internation...
04 July 2025
RSO joins call for continued momentum and renewed commitments to develop inclusive identity systems as part of the CRVS Decade extension to 2030
24-27 June 2025 • Bangkok, Thailand Governments from across the region renewed commitments to achieve universal registration of...
28 June 2025
Enhancing regional capability and connections to counter maritime people smuggling
24-26 June 2025 • Bangkok, Thailand Maritime people smuggling remains a persistent challenge in the Asia-Pacific region, marked...
27 June 2025
Maritime smuggling in Southeast Asia: shifting tides, shared challenges
Coinciding with Malaysia’s hosting of the 2025 ASEAN Summit last month, the Regional Support Office of the Bali Process (RSO) and ...
24 June 2025